0410 429 686

7 Lakeside Boulevard Rowville

Monday, 05 November 2018 06:07

Innovation in your Massage Practice

How’s business? Fantastic and running smoothly, or could it be better? How about patients? Got enough or want more? How about work-life balance? Whatever the question, if there is something about your practice that you would like to improve, then it is time to innovate.

When a business is new and enthusiasm high, creativity flows and it is easier to see new business opportunities. As the business settles with regular patient numbers and work-flow becomes comfortable and routine, there is often less creativity and urgency to continually innovate and grow. Like a plant that you need to fertilise, prune and water so that it grows and remains healthy, you also need to look at ways to innovate and grow your business to keep it profitable.

Innovation is about looking at ways to improve what and how you do something and implementing it. It is about addressing an area of the business that requires improving, coming up with one or several possible ideas and then turning the best idea into a solution that adds overall value to your patients.

By focusing on how you can improve your business and enhancing the way you run your practice, you ultimately impact your patients’ experience with you. It’s the little things that you do in business that have a flow-on affect and make a difference to patients. The greater their experience, the better the relationship and willingness of the patient to remain loyal to your practice and refer people to you.

Being skilled at massage is only one (albeit important) part of customer service, as all aspects of your business impact your patients’ experience; everything from the way your potential patients find you, the Customer Relationship Management (CRM) software you use, to the physical layout of your clinic.

Innovation is not about making changes for the sake of change. It has to add value to the business in some way; efficiency, financially, environmentally etc. Also, it is not only about making positive changes that improve your current business operations; it is also about creating and implementing new ideas and a vision for your business’ future.

At all times remember that what you want or need to improve and change in your practice will affect your patients either directly or indirectly. For example; being exhausted from working to many hours will impact your physical, mental and emotional ability to optimally deal with patients, which may require you to cancel patients due to illness; possibly giving an unsatisfactory treatment and potentially losing business. An innovative idea could be to sub-contract work out to another therapist to ease your workload. Although this is not a new idea, as it is new to the way you currently do business, it is innovative.

Whether or not you implement the proposed idea will be based on various factors that you need to consider. Is the innovation realistic? Does it match your business model? Can you afford this innovation? How will it impact your patients? And so on.

The point is, innovative thinking enables you to look at all possible solutions and ideas. Not the innovative idea you can work with? No problem; be creative and come up with an innovative solution you can work with; that will benefit both you and your patients.

Remember, the key to innovation is being creative and doing something new or different to the way you currently do it, so that it adds value to your business. Innovation is not necessarily about inventing something new; E.g. an App for your business.
Published in Blog
Thursday, 17 November 2016 04:34

Are you paying for a Remedial Massage?

What determines a Remedial Massage Treatment?

You can go online and find thousands of Remedial Massage Therapists and numerous training colleges and associations related to remedial massage. Going back some 30 years you would have been hard-pressed to find a Remedial Massage Therapist. If you were after musculoskeletal therapy, your best option was to go see a physiotherapist.

Pre-1990s massage primarily focused on ‘relaxation’ and was offered mostly by beauty therapists and places such as day spas. As the benefits of massage for the treatment of (soft tissue) muscular conditions became accepted, massage education and the industry began focusing more on remediation.

It is now standard practice of the massage industry that massage therapists have at a minimum a Remedial Massage qualification. But as a consumer, how do you know what determines a Remedial Massage treatment?

So what is ‘Remedial Massage’? Remediation is defined as, ‘The act or process of remedying something that is undesirable or deficient’ and ‘the correction of something defective or deficient’. In massage this specifically refers to the treatment of muscle, tendons, ligaments and fascia that are dysfunctional in some manner: i.e. are injured and/or restricted in movement and/or function.

The process of receiving a Remedial massage involves the following:

• The initial Interview. This is where the patient will be asked to fill in a confidential Health Questionnaire together with signing a Consent Form. This ensures that the details provided are correct and that both the therapist and client are aware of the treatment offered.
• The Assessment. This involves a Postural Assessment; Range of Motion (ROM) tests and any specific tests to assess the degree of the dysfunction.
• Treatment. This involves a range of remedial techniques such as Myofascial Release, Cupping, Trigger Point Therapy, Deep Ischemic Pressure, Stretches and many others.
• Re-Assessment. This is where the initial ROM tests and /or special tests are revisited to ascertain any improvement of the dysfunction post massage.
• Home advice. This can include exercises and stretches, postural advice, use of equipment etc.
• Additional Appointments. As the condition presented is dysfunctional, it will either require additional treatments from the therapist or the therapist may refer the patient on to a higher qualified practitioner; i.e. Myotherapist, Physiotherapist, Osteopath etc.

The important thing to note is that even if the therapist holds a Remedial Massage qualification, unless they are performing and assessment, applying remedial techniques, re-assessing and offering therapeutic home advice, with follow-on treatments, it may be that you are simply receiving a ‘relaxation/therapeutic’ massage.
Published in Blog
Wednesday, 03 February 2016 23:08

Professional Massage Services

Over the past decade there has been a significant increase in pop-up Asian massage shops at shopping centres throughout the country. The positive effect of this is the increased awareness of massage and related 'legal' therapies as a positive alternative to taking better care of muscular aches and pains. Unfortunately, as the massage industry IS NOT government regulated, there is a varying descrepancy between quality of services and qualifications of therapists who work in these businesses.

Published in Blog

About Spectrum Health & Wellbeing

Spectrum Health & Wellbeing Myotherapy, Reflexology and Reiki is located in Rowville, near Knox, Boronia, Bayswater, Ferntree Gully and Scoresby. We provide specialised integrative solutions for children, teens and adults using Myotherapy, Reflexology and Reiki.

CEO and Principal Therapist Derek Miglietti, has been working in Health and Fitness since 1988 as a therapist, instructor, lecturer (16 years) and consultant. As a specialist Integrative Therapist Derek has worked in nursing homes, with children, the AFL, elite athletes, state-sporting teams and in the corporate sector.